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Luyện IELTS Speaking theo chủ đề | Advertising

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IELTS speaking part 1

Luyện IELTS Speaking theo chủ đề | Advertising

Examiner: Do you remember any adverts you saw when you were younger?

Lena: Oh certainly! I remember a dollhouse that was featured for quite some time on television but I also remember commercials for adult products like bath soap or beer. I can’t really say what was so memorable about these commercials – perhaps the imagery or the jingle, but years later I most definitely remember them.

Examiner: Do you often buy things after seeing an advert?

Sonya: Sometimes I do, yes. If I believe that a product satisfies a particular need I have, then I may purchase it. Sometimes, in the case of food, the products displayed are so tantalizing that you may try the product just to see if it lives up to its hype.

Examiner: Do you like it when celebrities advertise products?

Sandeep: No, actually I don’t. I think celebrity endorsements cheapen the celebrity and insult the public’s intelligence. It’s fairly obvious that the celebrity is advertising the product only to earn a large amount of money and quite frankly, even if he or she does use the product, that does not automatically mean the product is right for me or will make me more similar to the celebrity.

What is even worse than celebrity endorsements is when you see product placements in movies. There have been times when a soft drink was so prominently displayed on the screen that it was laughable. These types of ads repel me rather than attract me.

luyện ielts speaking theo chủ đề advertising

Luyện IELTS Speaking theo chủ đề part 2 (sample cue card)

Describe an advert you saw recently. You should say:

What the product/ service was

Where you saw it

How was the product/ advertised

And how you felt about it

To be honest, I don’t watch a lot of television although it is on in my house rather often. Lately, I have repeatedly heard adverts for a brand of cheese available in my country. I say I ”heard” them because it was the music that has stuck out in my mind. The commercial uses a folk song throughout the commercial that I find rather grating.

It’s the kind of jingle – and commercial that makes me want to change the channel immediately!!! However, I think that this kind of advertising is very effective; if you like the song then you may be more inclined to purchase the product. If though you are like me and don’t like the song, then the ad is still successful because it has gotten my attention!

Luyện IELTS Speaking theo chủ đề part 3

Examiner: Do you think advertising will change in the future?

I think advertising is probably one of the fastest changing industries today. It must always adapt and find new ways of getting the attention of potential customers without turning them off. I think several years ago we could have in no way imagined how important Youtube or Facebook would be for advertisers so I believe in the future we will see more changes as more apps and sites become popular.

Examiner: How is advertising different now in relation to the past?

Advertising in the past relied more heavily on print, like magazines, newspapers and billboards. I can’t recall the last time I noticed a billboard while driving. Radio too is less important and maybe a great medium for local products and services. I believe TV ads remain very popular but advertising on the internet has really taken over. We are bombarded with so many adverts online that I don’t think we even notice them anymore.

Examiner: Some people think it is unethical to advertise to children. Do you agree?

Apparently, in some countries children are a very powerful market with considerable buying power! So, it only makes sense that advertisers would want to advertise to them. However, this must be done extremely carefully. In my country there are laws forbidding advertisers from advertising toys when cartoons are playing.

In my husband’s country though it is a free-for-all where commercials during Saturday morning cartoons promote toys, unhealthy snacks, theme parks – anything and everything that a child could – and undoubtedly does- ask for! Children are very impressionable so yes, it does seem unethical although with such financial strength I can understand why advertisers are tempted.

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Vocabulary list for advertising topic:

Commercials: an advert on tv or radio / một quảng cáo trên TV hoặc radio

Imagery: visual images / hình ảnh trực quan

Tantalizing: something that creates desire and excitement / hình ảnh trực quan

Live up to its hype: when something is as good as you expected it to be / khi điều gì đó tốt như bạn mong đợi

Product placement: a practice in movies or tv shows when a product or its brand name appear on screen visibly in order to gain exposure / Vị trí sản phẩm: một thực tiễn trong phim hoặc chương trình truyền hình khi một sản phẩm hoặc tên thương hiệu của sản phẩm đó xuất hiện trên màn hình một cách rõ ràng để thu hút sự chú ý

Celebrity endorsement: when a famous person advertises a product by saying he or she uses it / khi một người nổi tiếng quảng cáo sản phẩm bằng cách nói rằng họ sử dụng sản phẩm đó

Grating: describes sounds that are annoying / mô tả âm thanh gây khó chịu

Inclined to purchase: likely to buy / có khả năng mua

Potential customers: people who might possibly buy your product / Khách hàng tiềm năng: những người có thể mua sản phẩm của bạn

Turn someone off: to make someone uninterested in something /  để làm cho ai đó không quan tâm đến điều gì đó

Pop-ups: advertisements that suddenly appear on a computer or device screen. / quảng cáo đột nhiên xuất hiện trên màn hình máy tính hoặc thiết bị.

Subconscious: the part of the brain that sees, hears or remembers things that you do not actively remember / phần não nhìn, nghe hoặc ghi nhớ những điều mà bạn không chủ động ghi nhớ

Subliminal: describes something that can influence the subconscious mind without the conscious mind realizing it / mô tả điều gì đó có thể ảnh hưởng đến tiềm thức mà tâm trí không nhận ra nó

Billboards: a large outdoor board, usually alongside large roads, used to display an ad / một tấm bảng lớn ngoài trời, thường dọc theo những con đường lớn, được sử dụng để hiển thị quảng cáo

Flyer: a small paper advertising a product, business or event / Tờ rơi: một tờ giấy nhỏ quảng cáo sản phẩm, doanh nghiệp hoặc sự kiện

Website traffic: the internet users who visit a website / Lưu lượng truy cập trang web: người dùng internet truy cập một trang web

Brand awareness: when customers recognize or remember a brand and its qualities / Nhận thức về thương hiệu: khi khách hàng nhận ra hoặc ghi nhớ một thương hiệu và các phẩm chất của nó

Jingle: music that accompanies commercials / nhạc đi kèm quảng cáo

Telemarketing: the marketing of good or services over the phone  / tiếp thị hàng hóa hoặc dịch vụ qua điện thoại

Bombard: attack continuously / tấn công liên tục

Buying power: the money someone has to buy things / Sức mua: số tiền ai đó có để mua mọi thứ

Free-for-all: a situation with no rules, limits or restrictions  / một tình huống không có quy tắc, giới hạn hoặc hạn chế

Impressionable: describes a person who is easily influenced / mô tả một người dễ bị ảnh hưởng

Luyện IELTS Speaking theo chủ đề | Advertising

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